Central European Business Review Vol. 4 No. 2

Brand Revitalization: Don’t Let Your Brands Turn Into Sleepyheads

DOI: https://doi.org/10.18267/j.cebr.121

[plný text (PDF)]

Živa Kolbl, Maja Konečnik Ruzzier, Tomaž Kolar

N/A

JEL klasifikace: M31

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