Central European Business Review Vol. 5 No. 1

Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View

DOI: https://doi.org/10.18267/j.cebr.142

[plný text (PDF)]

Radek Tahal, Václav Stříteský

N/A

JEL klasifikace: M31

Reference:
Anderson Jr, W. T., & Golden, L. L. (1984). Lifestyle and Psychographics: a Critical Review and Recommendation. Advances in Consumer Research, 15(11), 405-411.

Cookson, R. (2013). Alternative content at cinemas draws in the masses. Financial Times, 14.

Czech Statistical Office (2014). Age Structure of the Czech Population. Retrieved February 2, 2016, from http://www.czso.cz/animgraf/cz/.

Ellingson, A. (2012). What audiences want. Boxoffice, 148(10), 24-26.

Event Cinema Association (2013). Event cinema in European cinemas. Retrieved January 3, 2016, from http://www.eventcinemaassociation.org/assets/eca-screendigestreport2013.pdf.

Fillis, I. (2011). The evolution and development of arts marketing research. Arts Marketing, 1(1), 11-25.

Marketing Weekly News (2013). Advertising and marketing companies; "pompeii from the british museum" brings ancient roman history to life in exclusive cinema event, Marketing Weekly News, 18.

Metropolitan Opera (2012). Press fact sheet 2012–13. Retrieved January 12, 2016, from http://www.manisteemi.gov/DocumentCenter/View/900.

Motion Picture Association of America (2013). Theatrical Market Statistics. Retrieved January 12, 2016, from http://www.mpaa.org/wp-content/uploads/2014/03/MPAA-Theatrical-Market-Statistics-2013_032514-v2.pdf.

National Opera Center (2008). The Metropolitan Opera Live in HD - Who Attends, and Why. Retrieved January 12, 2016, from http://www.operaamerica.org/content/research/Met%20HD%20Article.pdf.

Thompson, W. (2012). Met opera's live HD broadcasts profitable. Buffalo News. Retrieved January 8, 2016, from http://search.proquest.com/docview/926425179?accountid=17203.

PR Newswire (2010). Reportlinker adds alternative content in cinemas: Market assessment and forecasts to 2014. Retrieved January 8, 2016 from http://www.prnewswire.com/news-releases/reportlinker-adds-alternative-content-in-cinemas-market-assessment-and-forecasts-to-2014-81224772.html.

Van Eeden, S. (2011). The Impact of The Met: Live in HD on Local Opera Attendance. Doctoral dissertation. Vancouver: University of British Columbia.

Weby Vysoké školy ekonomické v Praze využívají pro optimalizaci svého obsahu a poskytovaných služeb cookies. Prosíme o udělení souhlasu s jejich uložením.

Vyberte služby, pro které chcete povolit využívání cookies: