Central European Business Review Vol. 3 No. 3

The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries

DOI: https://doi.org/10.18267/j.cebr.93

[plný text (PDF)]

Mohammad Reza Hamidizadeh, Mohammad Reza Karimi Alavije, Morteza Rezaee

N/A

JEL klasifikace: D22, D63, M31

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