Central European Business Review Vol. 3 No. 2

Úvodník

Ondřej Machek
Editorial
[plný text (PDF)]

Články

Radek Tahal
Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population
[plný text (PDF)]

Ondřej Machek
Long-term Predictive Ability of Bankruptcy Models in the Czech Republic: Evidence from 2007-2012
[plný text (PDF)]

Jelica Markovic, Lukrecija Djeri, Ivana Blesic, Adam Galambos
Managing the Shopping Center Ambience Attributes by Using Importance-Performance Analysis: The Case from Serbia
[plný text (PDF)]

Jan Rožek, Miroslav Karlíček
Customer Lifetime Value as the 21st Century Marketing Strategy Approach
[plný text (PDF)]

Slawomir Czarniewski
Communicating Customer Value Based on Modern Technologies
[plný text (PDF)]

Md. Hasebur Rahman, Sheikh M. Nurullah
Motivational Need Hierarchy of Employees in Public and Private Commercial Banks
[plný text (PDF)]

Rozhovor

Tomáš Poucha
Branislav Šebo: Each Activity that Doesn't Bring Added Value to the Company, Harms the Company
[plný text (PDF)]

Diskuze

Jana Budíková
How Digital Trends Are Changing The Marketing Landscape
[plný text (PDF)]