Central European Business Review Vol. 6 No. 3

Články

Michael Bahles, Gina Cook
Car Motivations in the Young Target Group: An International Perspective
[plný text (PDF)]

Karolina Łopacińska
Premises and Effects of Chinese M&As on the European Market in the Energy Sector
[plný text (PDF)]

Kamila Mikolajová, Květa Olšanová
How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands
[plný text (PDF)]

Michael Neubert
International Pricing Strategies for Born-Global Firms
[plný text (PDF)]

Šárka Zapletalová
International Management of Czech Family Enterprises: Decisions on International Entrepreneurial Activities
[plný text (PDF)]